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Does my company really need a website?

          If you often wish you could communicate effectively with a broader range of clients / customers, publicly post answers to frequently asked questions, attract new customers, break in to new markets and take the market share from your competitors — then a website is a MUST!

          A website is like your giant public bulletin board where people can get information on how to find you, where you are located, what you have to offer, why your service is unique, and what’s new in your company. It also is easily updated and changed frequently, and is a communication forum through which your customers can communicate back to you with questions, concerns and feedback on their needs.

My business is too small, and I don’t have the budget for a website.

          When you’re starting a brand new business funds are typically limited. You have to prioritize where you budget your money. However, your website is your NUMBER ONE marketing asset.

          Every business has to market itself. Otherwise, how will anyone know you exist? Pretty important for a new start-up business! Get a website. It doesn’t have to be fancy but it needs to exist. It needs to be able to be found by search engines such as Google.

What is the cost involved?

            Having a website involves three basic costs: The development of the site itself, hosting the site, and registering the domain name. 

          The development of the site is the actual “building” or putting the graphics, text, links and codes all together so you have web pages that look good and are informative when you see the site on the computer. The cost of getting a functioning website is generally the same as putting a color ad insert into your local paper once or twice a year. That ad is seen and then gone. The cost of your website is a one-time investment for a tool you own and can continue to use for communication and marketing indefinitely. It is always up – and always accessible. Hosting the site means the website files are put on a large server so the general public can access your site by clicking through the Internet. Registering the domain name involves reserving a unique web address where users find your web site (www.yourcompany.com). 

          Getting a website is like getting a telephone. They both have similar cost structures. The website cost is like the cost of the phone and installation. You pay one time and the equipment is yours. The hosting cost is similar to your monthly phone bill — you own the equipment but you pay for the service of being able to use it. The domain name registry is like the phone number — a unique way to get in touch with only YOU.

I don't sell merchandise online. Why would I need a website?

          This is a huge misconception a lot of people have about websites. Just because you don’t participate in e-commerce does not mean you don’t need a website. Consumers – even B2B buyers – still need to find you, learn about you, and trust you because they buy from you. 

          You may not sell merchandise online, but do you sell something special that people are looking for? Will you be on the search results? Will your competitors be? Will you be among the choices found when they search the Internet? If you offer something that people are looking for, a large portion of people (perhaps a market unknown to you thus far) will search the Internet, because it’s fast, it’s easy, it’s global and it’s private. A website will put you in the running with others on the Internet. Many businesses don’t have e-commerce, but they still have seen considerable revenue growth from having a website.

What if my customers like the personal touch and most aren't computer users?

          Your current customers may not use the computer much. However, a worthy concern should be about the potential customers that do use the computer and CAN’T FIND YOU. It is an extremely rare instance that a business’s customer base aren’t computer users. Computer users encompasses more than just people using desktop computers. It also includes people browsing websites, social media, and apps on mobile devices. Statistics prove that most of the population in rural areas uses internet. These percentages have NEVER decreased. A website keeps you in sync with this trend. A website helps you target that using population. As social communication trends changed, and expenses decreased — businesses changed to insure profitability. Use of the Internet will only increase in the coming years.

Does website a marketing and communication tool?

          Yes! A website is a marketing and communication tool that belongs to you. You control it and you can use it continually. It is a company asset similar to a telephone or printer. You buy it one time and only pay for the service to use it. Websites reach a growing customer base that up until now has remained hidden to you. It also services your current customer base, giving them more options to communicate with you. Once you have a website, you can include your web address on all of your advertising, offering potential customers and clients an opportunity to find out more. A website in today’s world is also a stamp of credibility to the public that hasn’t yet met you. A website gives you a higher number of potential customers to create a relationship with. If internet users don’t find you on the web, they’ll seek out your competitors who have websites.

          “Customers and other people who come in contact with your business expect to find a reputable businesses on the Web, so don’t risk your credibility by not being present.”

I already have enough business. I don’t need a website.

          How awesome for you! That’s a great achievement. However, even if you have more business than you can handle at the moment, you need a website. 

          Why? 

          A website is about so much more than just bringing you new customers. A good website will answer basic questions right away—which could free up time if you’re spending a lot of it answering questions on the phone. Time management is one of the biggest challenges facing small business owners. Not to  mention, while you may have enough customers now, you never know what the next decade will bring. It’s best to get your foot in the door with digital now in the event that it’s necessary in the future.

I wouldn't know what to do with a website if I had one.

        In addition to the information above, understand that Internet users find you — you don’t find them. They will either search for you because they’ve heard your name, or search for a product you’re selling. If your business is not listed, it doesn’t exist to Internet user.

          We, Ups Concept Information Technology, as your web developer will assist with maintaining and handling the website.

In summary, these are the reasons ‘Why should I need a website?’

        A website is a marketing tool that costs you ONE TIME and continues to pay you back. It expands your customer base, enhances your advertising and marketing efforts and gives your business a mark of credibility.

          A website at its basic level tells millions of Internet users:

          — Who you are, how you began, successes you’ve had, your reputation in the community.

          — What your company has to offer

          — products and services

          — How to find your location.

          — The different ways to contact you (phone, social media, email, physical address)

          — Special offers and upcoming promotions, new additions to products and services

          — The Latest NEWS about your company

          — What others are saying about you — Client / Customer testimonials.

          When you consider the continual growth in numbers of Internet users and the growth of companies that are on the Internet, some of which may be your competitors, it could cost you NOT to have a web site.

KEEP IN MIND…

The price of having a website is much lower than the price of getting left behind.